Adidas reports promising growth in the outdoor industry and plans to expand

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Adidas renewed its commitment to the outdoor industry just about 3 years ago. Now the world’s second-largest sporting goods maker is getting excited about outdoor gear.

According to Rolf Reinschmidt, the senior vice president and head of global outdoor unit, outdoor gear “has bee on of the fastest growing categories within the Adidas group in 2010 and that trend is clearly expected to continue.

They’ve not even entered the US market yet which is expected to be $10 billion of annual sales.

Imagine Adidas sleeping bags, sleeping pads, tents and backpacking packs. The market will likely have high expectations for Adidas.